Director of Communications and Marketing
Job Description
Posting Number
PG193918EPInternal Recruitment
NoWorking Title
Director of Communications and MarketingAnticipated Hiring Range
Commensurate with education and experience.Work Schedule
Monday - Friday, 8 am - 5 pmJob Location
Raleigh, NCDepartment
College Of Veterinary MedicineAbout the Department
The mission of the College of Veterinary Medicine (CVM) is to enhance animal and human health and well-being through the education and advanced training of veterinarians and comparative biomedical scientists, and provide leadership in veterinary care, biomedical research and outreach through innovation and interdisciplinary partnerships. The mission contributes to developing and sustaining North Carolina and global economies and advancing the profession.
Essential Job Duties
The Director of Communications and Marketing reports directly to the Dean of the College of Veterinary Medicine, serving as a strategic advisor. As a senior leader, this individual advises on college strategy and direction to deepen and broaden the campus’ role in thought leadership across North Carolina and within the academic and research ecosystem on a national and global scale.
The Director plans and implements communications, marketing and branding strategy, with a particular focus on visibility, promoting data-driven national and international ranking, student and faculty recruitment, and strategic programmatic growth. This role leads all internal and external communications for the NC State College of Veterinary Medicine including website management, storytelling, messaging, marketing, media relations, advertising/promotion, crisis management, video production and social media. This individual also leads all Development fundraising communications strategy and tactical implementation and collaborates on the alumni engagement strategy to expand messaging focus on the impact of CVM alumni in communities around the country and world.
The Director will be responsible for developing and leading a centralized communications and marketing team and collaborate with constituents across campus to represent the strategic interests of the CVM to identify and foster new opportunities for collaborations with various constituencies including corporations and foundations, non-profit organizations, alumni, donors, state government, schools, and other key communities.
This individual collaborates with academic and campus leadership and other campus-wide colleagues to create innovative opportunities and collaborations with industry partners, in support of the teaching, research, and academic mission. They also foster and manage community and government relations to create effective collaborations and engagements.
The Director of Communications and Marketing develops and manages enhanced communication strategy, messaging, and tactics for admissions, alumni, development, faculty scholarship, and employee recruitment.
The Director plans and implements communications, marketing and branding strategy, with a particular focus on visibility, promoting data-driven national and international ranking, student and faculty recruitment, and strategic programmatic growth. This role leads all internal and external communications for the NC State College of Veterinary Medicine including website management, storytelling, messaging, marketing, media relations, advertising/promotion, crisis management, video production and social media. This individual also leads all Development fundraising communications strategy and tactical implementation and collaborates on the alumni engagement strategy to expand messaging focus on the impact of CVM alumni in communities around the country and world.
The Director will be responsible for developing and leading a centralized communications and marketing team and collaborate with constituents across campus to represent the strategic interests of the CVM to identify and foster new opportunities for collaborations with various constituencies including corporations and foundations, non-profit organizations, alumni, donors, state government, schools, and other key communities.
This individual collaborates with academic and campus leadership and other campus-wide colleagues to create innovative opportunities and collaborations with industry partners, in support of the teaching, research, and academic mission. They also foster and manage community and government relations to create effective collaborations and engagements.
The Director of Communications and Marketing develops and manages enhanced communication strategy, messaging, and tactics for admissions, alumni, development, faculty scholarship, and employee recruitment.
Other Responsibilities
- Develop and lead opportunities for media training and communication-related programs which create and reinforce strong, consistent and effective messaging for colleagues, faculty, staff, and students within the CVM.
- Responsible for providing accurate project cost estimates, making fiscally responsible decisions, and working within an allocated budget.
- Enhance personal skills through professional development and continuous learning of technology developments within the marketing and communications field.
Minimum Education and Experience
- Require post-baccalaureate credentials or a bachelor’s degree plus alternative or equivalent professional training and experience.
Other Required Qualifications
- Prior experience leading, working in, or collaborating with a creative team, including but not limited to writers (news, publications, and online), web designers, graphic artists, photographers, and/or videographers.
- Demonstrated ability to successfully lead, manage, and supervise staff of varied talents, fostering an environment of teamwork and collaboration.
- Collaborative management and working style are essential as well as exceptional leadership and interpersonal skills.
- Ability to articulate the role of marketing, communications, and strategic positioning to internal stakeholders.
- Ability to demonstrate professionalism and contribute to fostering a positive work/learning environment.
- Ability to demonstrate effective conflict resolution and problem-solving skills.
- Exceptional interpersonal and verbal/written communication skills.
- Demonstrated ability to provide leadership, supervision, and guidance to an extensive constituency of service providers and users at all levels in the CVM & VHC.
- Experience with Adobe Design Suite including Photoshop, Illustrator, and InDesign.
- Experience with web technologies and social media strategies. (HTML, CSS, WordPress, etc.)
Preferred Qualifications
- Master’s degree preferred in communications, marketing, journalism or related field.
- Five years’ experience leading supervisory personnel and contributing toward the development of departmental strategy preferred.
Required License(s) or Certification(s)
- N/A
Valid NC Driver's License required
NoCommercial Driver's License required
NoJob Open Date
01/22/2025Anticipated Close Date
Open Until FilledSpecial Instructions to Applicants
In addition to your application please submit a resume, cover letter, and the contact information for at least three professional references.
Position Number
00104312Position Type
EPS/SAAOFull Time Equivalent (FTE) (1.0 = 40 hours/week)
1.00Appointment
12 Month RecurringMandatory Designation - Adverse Weather
Non Mandatory - Adverse WeatherMandatory Designation - Emergency Events
Non Mandatory - Emergency EventDepartment ID
190101 - College Of Veterinary MedicineAA/EEO
NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-515-3148 to speak with a representative at the Office of Equal Opportunity.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
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